Driving School Turns to Digital Marketing to Grow Business

Trucking Journal Spotlight

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EZ Wheels Driving School Featured CDL training NJ

EZ Wheels Driving School is a commercial driving school located in New Jersey. They are a full-service driving school.

Their training classes include:

What makes them unique is that they have multiple locations and they offer 1 on 1 training, Flexible Scheduling and Job placement for life.  Why is this unique.  Well when they say 1 on 1 or Flexible Scheduling that DOES mean you can be training on a Sunday Afternoon with your personal instructor.  No waiting for your time behind the wheel to complete the hours needed to meet your requirements.  Something that is very unusual for a Driving School of this size.

DIGITAL MARKETING STRATEGY FOR DRIVING SCHOOL

So why did they need to turn to Digital Marketing to grow their business.  One reason is that they wanted to grow.  The had 2 locations and where about to open a third.  They had a very strong regional competitor already established in the state.  They had no real presence online and needed to improve the number of students they had each month.  They also did not want to spend a ton of dollars on just advertising.  They wanted something that would be sustainable and affordable.

HOW DID WE HELP

We set up to build a solid online presence for EZ Wheels Driving School.  We created a new website that was responsive and optimized for the user, their ideal customer.  The Driving School Websites we create are responsive and design for the best user experience and optimized for lead generation.  From their we needed to build the overall traffic to the site.  EZ Wheels did not want to throw tons of money at advertising and preferred the traffic to be organic.  So, we focused on SEO, Social Media Marketing and their Lead Generation Paths. 

We were able to take their traffic from less than 100 visits a month of over 6 and 7 Thousand.  They now have a stronger presence online then their “Larger Competitor” and generate many more leads each monthly to support now over 5 locations.

DRIVING SCHOOL MARKETING SUCCESSFUL FOR EZ WHEELS INCLUDED THESE ELEMENTS

• COMPANY BRANDING
• LOGO DESIGN
• WEBSITE
• SEO
• LEAD GENERATION
• SOCIAL MEDIA MARKETING
• IMPROVED CONVERION RATES
• LANDING PAGES
• CALL TO ACTIONS
• OPTIMIZED SALE FUNNELS
• IMPROVED USER EXPERIENCE

*over the years we have updated EZ Wheels Driving School website 3 times to stay in front of the competition.  Digital Marketing for Driving Schools and Trucking Companies is very cost effective, but it need constant attention. 

We have strategies that are effect and fit any budget.

Here are the examples of EZ Wheels Driving Schools Websites over the years. Click on image to enlarge.