Pay-Per-Lead vs. Done-For-You Marketing for CDL Schools: Breaking Down the Differences
What is Pay-Per-Lead (PPL) for CDL Schools? Pay-per-lead models charge you based on the number of leads delivered—not on how many enroll. Pros of Pay-Per-Lead Cons of Pay-Per-Lead PPL is usually “quick fuel” rather than a long-term enrollment solution. What is Done-For-You Marketing for CDL Schools? A Done-For-You (DFY) model is where a marketing team